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Copyrights & Privacy Statement

Authorization of Use

American Affinity Alliance hereby authorizes any person to access this Website for informational purposes only. American Affinity Alliance reserves the right to terminate access to this Website at any time without notice. The data, information and material included in this Website is copyrighted by American Affinity Alliance. All rights are reserved under the copyright laws of the United States of America. No part of this Website can be redistributed, copied or reproduced without the prior written consent of American Affinity Alliance. All materials, including images, illustrations, designs, icons, photographs, video clips, service marks, logos, brands, trade dress and trade names and other distinctive identifications, as well as other materials that appear as part of this Site (collectively the “Contents”) are the property of Thompson Benefits and Enrollment Group, LLC. You may not reproduce, publish, transmit, distribute, dis[lay, modify, create derivative works from, sell, lease, sublicense, clone, transfer, engineer or participate in any sale or exploit in any way, in whole or part, any of the Contents.

No Warranties

The user of this Website assumes all responsibility and risk for the use of this Website and the Internet generally. American Affinity Alliance, and its affiliated companies disclaim all warranties, representations or endorsements, expressed or implied, with regard to the data, information and material included in, or accessible from, this Website or the Internet, including, but not limited to, all implied warranties of merchantability, fitness for a particular purpose or noninfringement. American Affinity Alliance and its affiliated companies have the right to discontinue, change or update any data, information or material included in the Website without prior notice, and they do not assume any legal liability or responsibility for the accuracy, completeness or usefulness of any data, information or material included in, or accessible from, this Website. No advice or information given by American Affinity Alliance or its affiliated companies shall create any warranty. Neither American Affinity Alliance nor its affiliated companies warrants that the data, information and material included in the Website or on the Internet will be uninterruptible or error free or that any data, information, software or other material accessible from this Website is free of viruses or other harmful components. Several of our pages describe various insurance products. The availability of a specific product may differ from state to state. The product descriptions are general in nature and the insurance coverages are subject to the specific terms of the actual policies issued. If you are interested in the terms and conditions of a specific product, please contact us for additional information.

License Granted 

You are granted a personal, revocable, limited, non-exclusive, non-transferable license to access and use the USA Sports Benefits website conditioned on your continued acceptance of and compliance with the terms contained herein.

Disclaimer of Liability

In no event shall American Affinity Alliance or its affiliated companies be liable for any compensatory, special, direct, incidental, indirect, or consequential damages, exemplary damages or any damages whatsoever resulting from loss of use, data, information or profits arising out of or in connection with the use or performance of the data, information or material included in this Website or on the Internet generally or on any other basis.

Disclaimer for Links

Although this site includes links providing direct access to other Internet sites, American Affinity Alliance and its affiliated companies take no responsibility for the content or information contained on those other sites, and does not exert any editorial or other control over those other sites. These other links are maintained by third parties over which the USA Sports Benefits exercises no control. If you decide to access any of the third party sites linked to our website, you do so at your own risk.

Electronic Communications

American Affinity Alliance will not be deemed to have accepted any electronic communication unless American Affinity Alliance provides the sender of the electronic communication with an acknowledgment verifying receipt of the communication. If American Affinity Alliance sends any electronic communication, American Affinity Alliance will assume the communication was received intact by the intended recipient. The recipient of such message must notify American Affinity Alliance if the transmission was not received or was not received in a readable format.


Despite the security measures taken by American Affinity Alliance, there is an inherent risk in disclosing personal information over the Internet. Anyone electronically transmitting personal information assumes the risk that such information may be disclosed or intercepted by unintended third parties and American Affinity Alliance disclaims all liability resulting from such interception or disclosure. Anyone who wishes to apply for an insurance quote who is concerned about maintaining the security of their personal information may mail the information to American Affinity Alliance.

Privacy Statement

American Affinity Alliance is committed to protecting your privacy as a visitor to this Website and as our customer. To our visitors and to our customers, we offer this pledge:

American Affinity Alliance is the owner of the information, which is collected on this Website. We will not sell, disseminate, disclose, trade, transmit, transfer, share, lease or rent any personally identifiable information to any third party not specifically authorized by you to receive your information except as we have disclosed to you in this Privacy Policy.

Information Collection

We will ask you to provide your personal information to us when you enroll for coverage and when you purchase an insurance policy from us. We will also ask you to provide your personal information to us when you send e-mail to us from this Website or when you complete a web form requesting personal identifiable information. When you enroll for an insurance policy at American Affinity Alliance, we will ask you to provide your name, home address, mailing address, telephone number and e-mail address. This information will be provided to the insurance company when you purchase an insurance policy so they can establish you as a policyholder. We will maintain a record of your information at the offices of American Affinity Alliance, so we can provide you with policyholder service. The employees of American Affinity Alliance are each required to sign and acknowledge a Confidentiality and Nondisclosure Agreement. Each employee has been instructed on maintaining the privacy of each customer and the importance of protecting the customer’s personal information.

When you purchase an insurance policy from American Affinity Alliance, you will pay the premiums with your credit card or personal check. If you use your credit card to pay the premium, your credit card information is deleted from our records after your purchase has been authorized. A transaction number will be provided to you on your Binder of Insurance. You may use this transaction number as a reference to the credit card purchase. We do not keep a record of your credit card information. If you pay the premium using your personal check, we will keep a copy of your check in your file.

When you send us e-mail from this Website or complete forms on this Website, you will provide us with certain personally identifiable information including your e-mail address. We may share this information with third parties who provide us services in the normal course of business including, but not limited to, insurance carriers and their affiliates. No Guarantee. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Accordingly, and despite our efforts, we cannot guarantee or warrant the security of any information you transmit or make available to us, or to or from our online products, benefits and services. Email messages sent to or from a website may not be secure. Confidential information should not be sent by email. Site visitors sending emails accept the risk that a third party may intercept email messages.

Limitation of Liability

USA Sports Benefits and its affiliated entities, along with its suppliers, advertised, promotional partners, or licensors shall not be liable, and disclaim any liability, from any claim, loss or damage, direct or indirect, including, without limitation, compensatory, incidental, special, exemplary or punitive damages of any kind whatsoever in connection with, as a result of, or arising out of the use or inability to use the Site and/or Content; or from any loss of data and/or from any equipment failure; out of the procurement of good or services from any problems with the Content; or through transaction entered into or through the USA Sports Benefits Site; or out of any third party materials, information, products and services contained on or accessed through the Site.

Governing Law

The terms and provisions contained governing the use of the USA Sports Benefits Site and the terms of Privacy shall be governed in accordance with and enforced under the laws of the State of Kentucky.


We transmit non-personally identifiable information to third party service providers (e.g. Google) that collect website statistics. We may also transmit non-personally identifiable information to third party service providers that may use such information during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you.

One method of collecting such information is through the use of cookies. A cookie is a piece of data that is stored on a visitor’s hard drive while they are visiting this Website. We may utilize a short-lived form of cookie when you visit this site. At American Affinity Alliance, a cookie is only used to identify one unique visitor from another visitor during a particular session. A session is the period of active site-use while that unique visitor is linked to our server.

Use of cookies helps us to improve our Website and to deliver a better and more personalized service by enabling us to: estimate our audience size and usage patterns; store information about your preferences allowing us to customize our Site according to your individual interests; speed up your searches; and recognize you when you return to our Website. You may refuse to accept cookies by activating the appropriate setting on your browser. However, if you activate such a setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.

The cookie expires and is deleted from the visitor’s computer as soon as they close their browser or if they are not actively browsing our Website for more than 20 minutes. Should a previous visitor to our Website return for a new session, they will be issued a new cookie and in no way will they be recognized as a visitor from a previous visit or session.

Third-Party Links

This Website may contain links to third-party Websites that are not controlled by American Affinity Alliance. These third-party links are made available to you as a convenience and you agree to use these links at your own risk.

Please be aware that American Affinity Alliance is not responsible for the content of third-party Websites linked to American Affinity Alliance nor are we responsible for the privacy policy or practices of third-party Websites linked to American Affinity Alliance. Our Privacy Policy only applies to information we collect from you while you are actively in a connection with American Affinity Alliance. If you should link to a third-party Website from American Affinity Alliance, we strongly encourage you to review and become familiar with that Website’s privacy policy.

Changes In Our Privacy Policy

We reserve the right to change this Privacy Policy without providing you with advance notice of our intent to make the changes. If you have any questions about our privacy policy, please feel free to contact us.


The American Affinity Alliance logo, and other marks, including the names of various products and services described within and offered by companies represented by American Affinity Alliance and its subsidiaries are service marks of these companies.

Permission to use, copy and distribute these materials without fee is hereby granted, for non-commercial purposes, provided that the material is unaltered and American Affinity Alliance copyright notice appears in all copies.

Use of this site shall be governed by and construed in accordance with the laws of our state of business, without giving effect to any principles of conflicts of laws. Any dispute concerning this site shall be subject to the exclusive venue of a court of competent jurisdiction in our state of business.

Should any provision of our terms and conditions be held invalid, unlawful or for any reason unenforceable, then the invalid, unlawful or unenforceable provision shall be severable from the remaining provisions. Such invalid, unlawful or unenforceable provision shall not affect the validity or enforceability of the remaining provisions.

Your Acceptance of the Terms

By using the Site, you signify your acceptance of the Statement. If you do not agree with this policy and the terms contained herein, please do not use our Site. Your continued use of the Site following the posting of any changes in the future to this Statement will be deemed your acceptance of those changes.